Senior Manager

lululemon is located at Vancouver, BC. The company is currently looking for applications for the role of Senior Manager – Paid Media. We are seeking a self-disciplined individual with exceptional interpersonal skills. The chosen applicant will be required to join and begin their duties as soon as possible. The employer is offering a full-time position.

Employer Name: lululemon
Position: Senior Manager – Paid Media
Salary: $145,000 – $190,300 annually
Employment type: Full-time
Location: Vancouver, BC

Also hiring: Underwriter, commercial – insurance

Job Description

• The candidate must develop and oversee a comprehensive paid media strategy across channels, ensuring cohesive planning and high-impact execution.
• The candidate must leverage advanced marketing analytics to identify growth opportunities, optimize investment, and drive measurable efficiency.
• The candidate must plan budgets and forecasting across media, achieving targets through key initiatives.
• The candidate must lead sophisticated testing frameworks to inform strategic decision-making.
• The candidate must collaborate closely with cross-functional partners to build cohesive, insight-driven performance and brand media initiatives.
• The candidate must drive innovation and scale emerging media channels, establishing frameworks for long-term growth and adoption.
• The candidate must understand guest needs, identify market opportunities, and lead pilot projects.
• The candidate must champion automation and technology solutions to unlock operational efficiency and improve performance outcomes.
• The candidate must interpret and apply Marketing Mix Modeling (MMM) insights to inform strategic planning and budgeting.
• The candidate must lead, coach, and inspire a skilled team, establishing a culture of accountability, innovation, and high performance.
• The candidate must create sophisticated, leadership-level reporting that clearly articulates media performance and business impact.

Job Requirements

• The candidate must have 7–10 years of experience in Paid Media, with a strong focus on Paid Social and full-funnel digital media strategy.
• The candidate must have proven experience managing campaigns across platforms including Meta, TikTok, Display, and Online Video (OLV).
• The candidate must have experience with DV360 for campaign optimization and execution.
• The candidate must demonstrate success leading media strategy from planning and budgeting through execution and performance analysis.
• The candidate must have deep understanding of attribution models, conversion tracking, and privacy-safe measurement approaches.
• The candidate must be able to manage large budgets and optimize allocation across channels to maximize business outcomes.
• The candidate must have experience designing and executing test and learn agendas including match market testing, A/B testing, and geo-based experiments.
• The candidate must have proven ability to scale Paid Media programs efficiently while maintaining or improving performance metrics.
• The candidate must have experience managing and developing high-performing teams.
• The candidate must have excellent communication, organizational, and stakeholder management skills.
• The candidate must be aware of the latest trends and best practices in retail and technology.
• The candidate must possess exceptional storytelling and presentation skills.
• The candidate must acknowledge the presence of choice in every moment and take personal responsibility for their actions and decisions.
• The candidate must possess an entrepreneurial spirit and continuously seek innovative ways to achieve strong results.
• The candidate must communicate with honesty and kindness while encouraging others to do the same.
• The candidate must lead with courage, recognizing that the possibility of greatness is greater than the fear of failure.
• The candidate must foster connection by putting people first and building trusting relationships.
• The candidate must demonstrate a positive attitude and balance professionalism with a sense of fun and joy in the workplace.
• Immigration support may be available for non-U.S.-based roles.

Additional information

Work conditions

• The candidate will work in a hybrid work environment.
• The candidate will be required to work onsite a minimum of four days per week to support collaboration and team connectivity.

Benefits

If you are interested in applying, please submit your application through the provided channels or options.

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