Senior Brand Marketing Manager

lululemon is located at Vancouver, BC. The company is currently looking for applications for the role of Senior Brand Marketing Manager. We are seeking a self-disciplined individual with exceptional interpersonal skills. The chosen applicant will be required to join and begin their duties as soon as possible. The employer is offering a full-time position.

Employer Name: lululemon
Position: Senior Brand Marketing Manager
Salary: $112,000 – $147,000 CAD annually
Employment type: Full-time
Location: Vancouver, BC

Also hiring: Digital Content Consultant 

Job Description

• The candidate will be responsible for leading large-scale and complex marketing initiatives and campaigns, including strategy development, cross-functional marketing plans, and execution of integrated omni-channel loyalty campaigns.
• The candidate will be responsible for partnering with marketing, operations, and strategy teams to bring member recognition efforts to life, ensuring alignment with business objectives and KPIs.
• The candidate will be responsible for developing strong and clear creative briefs that inspire creative teams and drive impact, including insights, competitor and market trends, category opportunities, campaign objectives and KPIs, target audience, and messaging hierarchy.
• The candidate will be responsible for supporting creative development with internal or external agencies, providing strategic guidance based on business and brand needs, and acting as a key stakeholder on set.
• The candidate will be responsible for partnering with cross-functional teams, including Loyalty, Digital Product/UX, Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, Events, and Sports Marketing, to execute best-in-class campaigns and digital and in-real-life experiences that enhance the consumer journey.
• The candidate will be responsible for managing project roadmaps, timelines, budget tracking, and deliverables lists with support from a Brand Specialist, while setting and driving KPIs and reporting results and learnings.
• The candidate will be responsible for managing stakeholders and keeping leadership engaged and aligned with marketing plans.

Job Requirements

• The candidate must have 8–10 years of experience in brand and loyalty marketing within a high-profile, globally recognized organization.
• A university degree in Business or Marketing is preferred for this role.
• The candidate must have a deep understanding of loyalty and brand marketing, with experience driving omnichannel initiatives from inception to execution across digital and IRL events, focusing on guest experience at every touchpoint.
• The candidate must be creative, agile, and innovative, with a strong understanding of future marketing trends, culture, and competitive dynamics.
• The candidate must have extensive experience in creative brief development and collaboration with creative teams and agencies, including on-set work.
• The candidate must demonstrate proven ability to negotiate, influence, and collaborate with key decision makers in a complex matrix environment.
• The candidate must have excellent written and verbal communication skills, with the ability to create compelling presentations and engage cross-functional teams and executives as a strong storyteller.
• The candidate must demonstrate strong strategic thinking skills, innovative thinking, and comfort working in ambiguity.
• The candidate must be adaptable and able to manage changing priorities while maintaining a positive attitude.
• The candidate must be organized and have experience with project management tools such as Smartsheet and timeline development and management.
• The candidate must demonstrate active engagement with trends in loyalty, sport, fashion, lifestyle, and entertainment culture.
• The candidate must acknowledge the presence of choice in every moment and take personal responsibility for their actions and decisions.
• The candidate must possess an entrepreneurial spirit and continuously seek innovative ways to achieve strong results.
• The candidate must communicate with honesty and kindness while encouraging others to do the same.
• The candidate must lead with courage, recognizing that the possibility of greatness is greater than the fear of failure.
• The candidate must foster connection by putting people first and building trusting relationships.
• The candidate must demonstrate a positive attitude and balance professionalism with a sense of fun and joy in the workplace.
• Immigration support may be available for this role.

Additional information

Work conditions

• The candidate will work in a hybrid work environment.
• The candidate will be required to work onsite a minimum of four days per week to support collaboration and team connectivity.

Benefits

If you are interested in applying, please submit your application through the provided channels or options.

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