Senior Brand Marketing Manager

lululemon is located at Vancouver, BC. The company is currently looking for applications for the role of Senior Brand Marketing Manager. We are seeking a self-disciplined individual with exceptional interpersonal skills. The chosen applicant will be required to join and begin their duties as soon as possible. The employer is offering a full-time position.

Employer Name: lululemon
Position: Senior Brand Marketing Manager
Salary: $103,500-$135,900 CAD  annually
Employment type: Full-time
Location: Vancouver, BC

Also hiring: Greenhouse worker

Job Description

• The candidate will be responsible for refining and evolving the North America brand marketing strategy
• The candidate will be responsible for leading large-scale and complex marketing initiatives and campaigns, including the development of strategy, cross-functional marketing plans, and execution of integrated omni-channel campaigns.
• The candidate will be responsible for leading cross-functional partner enrolment, managing key gates, and ensuring partnership integrations and partnership-led moments are properly resourced, planned, and executed.
• The candidate will be responsible for developing strong and clear creative briefs that inspire creative teams and drive impact, including insights development, competitor and market trends, category opportunities, campaign objectives, KPIs, target audience definition, and messaging hierarchy.
• The candidate will be responsible for supporting creative development with internal or external agencies by providing strategic guidance rooted in clear business and brand objectives, and acting as a key stakeholder on-set.
• The candidate will be responsible for leading large-scale, complex marketing initiatives, including strategy development, cross-functional marketing planning, and execution of integrated omni-channel campaigns.
• The candidate will be responsible for informing global brand strategies with regional insights and developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America.
• The candidate must collaborate with cross-functional teams including Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, and Sports Marketing to execute best-in-class campaigns and enhance the consumer experience across all touchpoints.
• The candidate will be responsible for managing project roadmaps, timelines, budget tracking, and deliverables lists with support from a Brand Specialist, while setting KPIs, measuring performance, and reporting results and learnings.

Job Requirements

• The candidate must hold a Bachelor’s degree in Business or Marketing, along with 8–10 years of experience in marketing or agency roles within retail, apparel, sport, or product marketing sectors, with global market experience or knowledge.
• The candidate must demonstrate a deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception through execution.
• The candidate must be an energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
• The candidate must have extensive experience in creative brief development and collaboration with creative teams and agencies, including on-set participation.
• The candidate must have excellent written and verbal communication skills, with the ability to create compelling presentations and rally cross-functional teams as a passionate storyteller.
• The candidate must have experience with project management tools (e.g., Smartsheet) and timeline development.
• The candidate must be adaptable and positive in managing changing priorities, deliverables, and business needs.
• The candidate must possess strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
• The candidate must actively engage with trends in sport, fashion, lifestyle, and entertainment culture.
• The candidate will be required to demonstrate experience working with professional athletes, celebrity talent, or top-tier influencers, which is considered a valued asset.
• A passion for sports marketing, particularly in tennis and golf, is considered an asset.
• The candidate must acknowledge the presence of choice in every moment and take personal responsibility for their actions and decisions.
• The candidate must possess an entrepreneurial spirit and continuously seek innovative ways to achieve strong results.
• The candidate must communicate with honesty and kindness while encouraging others to do the same.
• The candidate must lead with courage, recognizing that the possibility of greatness is greater than the fear of failure.
• The candidate must foster connection by putting people first and building trusting relationships.
• The candidate must demonstrate a positive attitude and balance professionalism with a sense of fun and joy in the workplace.
• Immigration support may be available for this role.

Additional information

Work conditions

• The candidate will be required to support in-person collaboration and connection as an essential part of the company culture.
• The candidate will be required to perform work onsite for a minimum of 4 days per week.

Benefits

If you are interested in applying, please submit your application through the provided channels or options.

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