Legal Counsel, Brand Protection & Litigation

lululemon is located at Vancouver, BC. The company is currently looking for applications for the role of Legal Counsel, Brand Protection & Litigation. We are seeking a self-disciplined individual with exceptional interpersonal skills. The chosen applicant will be required to join and begin their duties as soon as possible. The employer is offering a full-time position.

Employer Name: lululemon
Position: Legal Counsel, Brand Protection & Litigation
Salary: $139.400- $182.900 annually
Employment type: Full-time
Location: Vancouver, BC

Also hiring: Citizen services officer (CSO) – government services

Job Description

• The candidate will be responsible for leading brand protection and enforcement strategies across North America, including counterfeiting, gray market activity, parallel imports, and unauthorized resellers.
• The candidate will be responsible for partnering with Supply Chain, Commercial, and Regional teams to support territorial brand protections, distribution strategies, and resale controls.
• The candidate will be responsible for managing customs recordations and enforcement efforts with Canadian, U.S., and Mexico border authorities to identify and intercept unauthorized shipments.
• The candidate will be responsible for investigating and taking action against third-party sellers and networks contributing to brand dilution, consumer confusion, or safety risk.
• The candidate will be responsible for designing and implementing digital brand protection strategies across marketplaces, standalone websites, and social media platforms.
• The candidate will be responsible for overseeing counterfeit detection, takedown activities, and escalation efforts across major e-commerce and social commerce channels.
• The candidate will be responsible for collaborating with Brand and Marketing teams to ensure digital brand consistency and address unauthorized or misleading uses of intellectual property.
• The candidate will be responsible for monitoring and enforcing against impersonation accounts, fake influencer affiliations, and unauthorized brand representations on social platforms.
• The candidate will be responsible for deploying and optimizing monitoring and enforcement tools to proactively detect and respond to brand misuse.
• The candidate will be responsible for driving cease-and-desist actions, enforcement escalations, litigation support, and coordinated cross-border brand defense initiatives.
• The candidate will be responsible for supporting general IP litigation matters.

Job Requirements

• The candidate must possess a minimum of 5 years of experience in brand protection, IP enforcement, commercial law, or related legal practice.
• The candidate should have experience supporting North American and cross-border enforcement initiatives, including Canada, the United States, and Mexico.
• The candidate must demonstrate experience in IP litigation and possess general knowledge of IP law.
• The candidate must possess a JD, LLB, or an equivalent legal degree.
• The candidate will be required to hold legal admission to practice in Canada and/or the United States.
• The candidate must demonstrate expertise in anti-counterfeiting strategies, including online and offline enforcement initiatives.
• The candidate must demonstrate experience in gray market and parallel import mitigation across Canada, Mexico, and the United States.
• The candidate must demonstrate expertise in marketplace policing and social media IP enforcement.
• The candidate must demonstrate experience working with customs and border authorities, including agencies such as CBSA and CBP, as well as global enforcement agencies.
• The candidate must demonstrate familiarity with AI-driven brand monitoring tools and enforcement platforms.
• The candidate must demonstrate a strong understanding of North American and global e-commerce ecosystems, including Amazon, eBay, Alibaba, and social commerce platforms.
• The candidate must demonstrate the ability to collaborate across regions and functions while effectively navigating jurisdictional differences.
• The candidate must demonstrate strong judgment in balancing brand protection, consumer trust, and business objectives.
• The candidate must be a clear, pragmatic communicator with a business-oriented legal mindset.
• Immigration support may be available for this role.
• The selected candidate must be legally authorized to work in Canada.

Additional information

Work conditions

• The candidate will be required to work in person, as collaboration and office-based work are essential for this role, with onsite attendance required 5 days a week based on role requirements.

Benefits

If you are interested in applying, please submit your application through the provided channels or options.

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